Following in 'Betty's' actions

Caracol's 'El secretario' follows the adventures of the male secretary. Spurred through the enormous worldwide success of "Ugly Betty," Colombian telenovela production and purchasers have become tremendously in the last decade.RCN TV's beneficial underdog tale joined Guinness World Records this past year because the most effective telenovela ever. It's been named into 25 languages, offered to a lot more than 100 nations and created a minimum of 17 local adaptations, such as the U.S. version on ABC.A minimum of 30 telenovelas have reached production in Columbia, and also the country's output is making up ground with this of their older alternatives, South america and Mexico. "Our first worldwide hit was in early 1990's with 'Cafe disadvantage aroma p mujer' (Coffee Using the Scent of the Lady), but 'Betty's' record success was truly unpredicted," states RCN TV content Vice president Fernando Gaitan, who authored both telenovelas.Lisette Osorio, worldwide TV sales director of Caracol TV, that has seen a 48% rise in worldwide sales previously six several weeks, states simply, " 'Ugly Betty' opened up doorways for everybody."Additionally towards the broadcasting duopoly of RCN and Caracol, Fox-possessed Telecolombia, The new sony Pictures TV's Teleset and NBCU's Telemundo-possessed RTI also provide been creating their great amount of local telenovelas.Colombian telenovelas add their very own special twist towards the genre. "Ugly Betty" is really a comedy dedicated to a wise but unattractive girl. In another RCN telenovela, "La mirada p mujer," the heroine is really a 50-year-old lady. Caracol's new telenovela "El secretario" follows the travails of the male secretary."I believe we have been more innovative and experimental," Gaitan states. "We are not scared to test new methods to deliver a tale,Inch concurs Osorio.Colombia has additionally created the "narco novela," grittier and much more realistic tales occur the underworld of drug cartels. Caracol's "Sin tetas no hay paraiso" (Without Tits There's No Paradise) paved the way in which for additional of their type, brought by "El cartel," "Las munecas p la mafia" (Mafia Molls), "Rosario Tijeras" and "El capo."All happen to be top retailers, however in some areas local government authorities have either banned them or obliged nets to push them into later timeslots. Venezuela forced market leader Televen to drag "El capo" and "Rosario Tijeras" because of the novela's portrayal of drug gang violence. "Before Leader Hugo Chavez arrived to energy, Venezuela was previously our greatest client, but it is be limited now," states Osorio. Ecuador's condition-possessed TC Television also dropped "Rosario Tijeras," while Panamanian government bodies saw into it that local tv stations pressed "Tijeras" along with other narco novelas to later hrs.RCN worldwide sales chief Maria Lucia Hernandez needs brisk sales at Mipcom in Cannes now for the money-washing telenovela "La mariposa" (The Butterfly) and "Tres milagros" (Three Miracles) -- a quick-paced urban melodrama around three women deeply in love with exactly the same guy -- and it is classical telenovela "Santisimas." Caracol's slate includes a mixture of gritty telenovelas, brought by "La promesa" (The Promise) and "Infiltrados" (Treated), in addition to more esoteric ones for example "La bruja" (The Witch), and romantic fare, for example "Amar y temer" (Love and Fear), a co-production with Teleset.Colombian tv stations are also generating of the items they call series, but they are really shorter telenovelas, with 30-50 episodes rather than the conventional 120. "After the prosperity of some shorter telenovelas, we've got our audiences accustomed to them," Gaitan states. However, some routine is tough to break. These so-known as series continue to be removed daily. Even RCN's local version of "Grey's Anatomy" (A corazon abierto), co-created with Disney's Buena Vista Intl. TV, airs Monday through Friday. Contact the range newsroom at news@variety.com